No shipping weight
Physical products with grams = 0. Shopping feeds need this for shipping. Appeared in 19 of 20 stores we audited.
Checks
What we flag — and what we skip.
These five came from 20 live beauty catalogs — 1,273 products.
We flag
Product page has no GTIN
Structured data on the live page. 49 of 60 sampled pages exposed none. Merchant Center can still hold a barcode.
Restricted efficacy language
treats acne, lifts eyelids, FDA approved, cures, erases wrinkles. Ordinary anti-aging adjectives are not flagged.
Reused SKUs
The same SKU on two product URLs. The Tower 28 sample uses one SKU across a gloss and two lip oils.
Gifts and sale language
Gift cards, free gifts, keychains, FINAL SALE in titles. In one catalog we audited, about 40% of the public list was gifts and samples.
We skip
Default Title
Shopify’s label for a product with one variant. It is not a catalog error.
Ordinary beauty adjectives
anti-aging and clinically tested are too common to be a useful finding.